DISRUPTING THE COFFEE COMMUTE

We're not another coffee shop! We're the performance nutrition destination for the city.

Group wellness lifestyle

OUR MISSION

Transform the standard commuter coffee run into a performance nutrition opportunity. Every city athlete on the move deserves access to functional, high-protein, science-backed beverages without sacrificing speed or convenience.

We combine premium supplements with minimal on-site preparation to deliver exceptional margins while meeting the demands of London's busiest professionals.

WHAT SETS US APART

Four pillars that define the Health Brew advantage

Niche Focus

We don't compete with generic coffee chains. We own the functional performance segment.

Speed & Efficiency

Minimal on-site prep, maximum throughput. Built for the commuter rush.

High Margins

Premium supplements and add-ons deliver exceptional unit economics.

City Athletes

Targeting 25-45 professionals who prioritize health and performance.

THE CITY ATHLETE DEMOGRAPHIC

Demographics

  • • Age: 25-45 years old
  • • Urban professionals & entrepreneurs
  • • Regular gym-goers & fitness enthusiasts
  • • Health-conscious supplement users
  • • Higher disposable income

Behaviors

  • • Daily London commuters
  • • Time-poor, convenience-focused
  • • Track macros & nutrition
  • • Premium product buyers
  • • Early adopters of health trends

COMING SOON

We're securing strategic London locations to bring functional performance nutrition to the people of London.